Architects & Designers
Developers & Engineers
Hoteliers
Restaurateurs
City Planning Departments
And More...
See it. Feel it. Fund it.
Who's Behind i.e.
Thirty years in Hollywood taught Birdie how to read a room — now she designs them. Trading the screen for floor plans, she founded a design-forward real estate consultancy rooted in emotional connection and ROI. From multimillion-dollar estates to distressed gems, she has redefined both spaces and the decision-making process through immersive, sensory-driven design — what she calls emotional infrastructure.
“I built i.e. because I couldn’t unsee the gap — the stalled buy-ins, the endless change orders, the projects that lose momentum because no one can feel the outcome before it’s built.”
Now based in Charleston, Birdie leads i.e., immerse emerge, a full-sensory lab where scent, sound, light, and real-time rendering allow clients to step into their vision — not just imagine it.
Who Steps Inside i.e.?
More Than Design.
More Than Tech.
i.e. lab is a business-to-business decision-making space designed for spatial and visual industry professionals — a place to experience, refine, and commit to a vision. Here, we replace doubt with data your senses can trust, moving from CAD to clarity, from vision casting to embodied knowing — all inside a 20×20×20 immersive bay where scent, sound, light, and spatial computing collide.
Are you a trade professional, college, or university looking to level up your student and staff experience of spatial innovation? Stay tuned — i.e. lab will serve as a lab extension to broaden the innovative genius in all of us.
Why Now?
The industry has been stuck in the flat, lifeless world of 2D renderings for too long. Audiences now expect experiences that go beyond static visuals—immersive, interactive, and unforgettable. With rapid advances in visualization technology, the tools to create these experiences are finally here. Waiting means falling behind—this is the moment to lead the shift into the future.
"A lot of times, people don't know what they want until you show it to them."
Steve Jobs
"There is no way in which to understand the world without first detecting it through the radar-net of our senses."
Diane Ackerman
"Imagination is key to our ability to envision the future, but it's grounded in our capacity to feel the present."
Dr. Bessel van der Kolk
"We hear, we see, we touch - and then we believe. If you skip any sense, the story collapses."
Walter Murch
"Our perceptions are active constructions - not reactions. We don't just sense the world, we build it from within."
David Eagleman
"i.e. isn't the future, it's what we've been missing all along."
Birdie Nicksic
Be First to Know - Be First to Experience
Subscribe for monthly updates on i.e. lab.
Explore the exclusive opportunity of our Founders Circle investors.
